The pop star visited a Hertfordshire supermarket to promote his spicy creation, Tingly Ted’s

Ed Sheeran stunned fans during an impromptu visit to a Sainsbury’s supermarket in London Colney, Hertfordshire, on Tuesday. The singer-songwriter, taking a break from his current stadium tour, showcased his hot sauce brand, Tingly Ted’s, by signing shoppers’ household items using his sauce as ink.

Sheeran, who introduced Tingly Ted’s to supermarkets in February 2023, announced his visit on social media just an hour beforehand. Despite the short notice, hundreds of fans flocked to the store. The singer treated attendees to slices of pizza topped with his hot sauce and turned everyday items, such as lettuce, broccoli, bread loaves, and even vinyl records, into collectible memorabilia by “signing” them with his sauce.

Many of these signed goods quickly appeared on auction sites, with one seller offering a hot sauce-signed kitchen roll encased in resin on eBay.

Reflecting on the surprise appearance, Sheeran said: “It was super exciting popping into Sainsbury’s and surprising some shoppers. Tingly Ted’s has been such a fun project so far, and I hope everyone is enjoying mixing it with whatever food they like. I’m still finding new dishes it makes even better.”

Satwinder Hayre, the store’s manager, added: “We were delighted that Ed Sheeran made a surprise visit to our store today to show off his Tingly Ted’s hot sauces; it certainly gave our customers a memorable experience!”