Club Faces Backlash Over Secret Santa Gift of Rotten Banana

Benetton has been directed by the United Rugby Championship (URC) to take action regarding the racial abuse incident involving Italy prop Cherif Traore, who revealed on social media that he received a rotten banana during the club’s Secret Santa exchange. His teammates’ laughter at the incident left him feeling “hurt.”

The club has faced criticism for its initial response, which failed to mention an investigation or potential consequences. Prominent figures such as Ellis Genge, Luther Burrell, and Paolo Odogwu have expressed outrage over the incident. Following the backlash, Benetton issued an apology to Traore, but it has been Traore who has publicly addressed the situation.

The URC’s statement confirmed they had communicated with Benetton about the incident and demanded a comprehensive report detailing what transpired and what actions would be taken. “Racism and discrimination of any kind are abhorrent and unacceptable,” the statement read.

Genge emphasized the need for accountability, stating that a mere apology would not suffice, while Burrell described the treatment of Traore as “inhumane” and distressing. Odogwu questioned why Traore was put in the position of having to address the fallout publicly.

All Benetton players were called to a meeting at the club’s training ground, where they apologised to Traore. Traore acknowledged the apology and expressed hope that the incident would strengthen team unity. He highlighted the importance of continuing to fight against discrimination both on and off the pitch.

Traore, who moved to Italy from West Africa as a child, shared his experience in an Instagram post that was temporarily removed. He described finding a “rotten banana inside a bag of moisture” and noted that the laughter of his teammates was particularly painful, as it trivialized the offensive gesture.