“Fans are divided as the rapper promotes the fast-fashion brand, known for its affordability and controversies.”

Rapper Cardi B has drawn mixed reactions following the announcement of her partnership with Shein, a fast-fashion retailer widely criticised for its labour practices and environmental impact. The 32-year-old shared a promotional video on Instagram, showcasing winter coats from the brand, each priced under $200. Cardi emphasised affordability and style, encouraging fans to take advantage of Shein’s sales and additional discounts with her personalised promo code.

While some fans praised Cardi B’s ability to make budget-friendly outfits appear luxurious, others were less enthusiastic, questioning why a high-profile artist known for wearing designer labels like Hermès and Chanel would collaborate with a brand mired in controversy. Social media was abuzz with comments, ranging from admiration for her relatability to criticism of her endorsement of a brand accused of copyright infringement and exploitative practices.

Shein, founded in China in 2008, has grown into a global retail giant valued at over $100 billion. Despite its popularity, the brand faces accusations of intellectual property theft and labour violations. A RICO lawsuit filed in mid-2023 alleged Shein used secretive algorithms to replicate independent designers’ work without consent. Shein has consistently denied these claims, stating it takes intellectual property concerns seriously and addressing issues when raised by legitimate rights holders.

Cardi’s campaign has sparked further discussion about the ethical implications of supporting fast-fashion brands and the role of celebrities in influencing consumer behaviour. The rapper, who previously partnered with Fashion Nova, remains unapologetic about her collaborations with budget-friendly fashion outlets, asserting their accessibility for fans with limited means.