Emma Bunton, Rita Ora, and Tom Fletcher call for support to aid children’s charities across the UK

Musicians Emma Bunton, Rita Ora, and Tom Fletcher are championing this year’s BBC Children In Need campaign, urging people across the UK to donate and support struggling children’s organisations. The charity is facing limitations, currently able to assist just one in eight applicants for its funding.

To motivate contributions, celebrities are sharing their personal childhood stories and offering words of wisdom they wish they could give to their younger selves. Bunton stressed the importance of supporting children’s well-being and encouraged young people to stay strong and trust themselves. “Generous donations will help the charity lighten the burden on countless children who need it most,” she noted.

Rita Ora called for collective action, acknowledging today’s challenges for young people. She advised, “This too shall pass,” and invited the public to help reduce anxiety and improve young lives through fundraising.

Tom Fletcher, alongside his wife Giovanna, designed this year’s exclusive Children In Need T-shirt, celebrating the charity’s legacy in a band-inspired style. Fletcher remarked on the joy of reimagining Pudsey’s iconic image for a good cause.

Additional high-profile supporters, such as Dame Jessica Ennis-Hill, Jamie Laing, Ellie Simmonds, and more, are also encouraging donations. The funds raised will sustain essential services like youth clubs, family centres, shelters, and helplines, offering critical support across the nation.