Campaign aims to increase sport participation among disabled people ahead of the Paris Games

Channel 4 has joined forces with Paralympics GB to launch a campaign encouraging disabled individuals to get active, coinciding with the run-up to the Paris 2024 Paralympic Games. The campaign is designed to inspire disabled people to explore sporting opportunities in their local areas through the Every Body Moves initiative, an ongoing project by Paralympics GB.

Seven-time Paralympic champion, Hannah Cockroft, spoke about the significance of the campaign, sharing her personal experience of visiting schools where disabled children were discouraged from participating in sport. “Campaigns like Every Body Moves are so important,” she said. “I still visit schools where disabled children are being told they can’t do sport or PE, which is what I was told growing up. Look where I’ve gone with sport – it terrifies me that young people are still being told that.”

The campaign, which aims to combat such damaging narratives, seeks to provide inclusive opportunities for disabled people to engage in sports. Racing driver Billy Monger, who will present Channel 4’s breakfast show during the Paralympics, added, “Every Body Moves is all about inclusivity. I know how sport has changed my life and I hope it can do the same for others.”

As part of its coverage of the Paris Paralympics, Channel 4 will display a QR code at least four times a day across its channels. Scanning the code will lead viewers to the Every Body Moves website, where they can search for local inclusive sports and activities by entering their postcode.

The campaign, starting with the Paris Paralympics Opening Ceremony on August 28, aims to increase visibility and participation in sport, making it more accessible for disabled people across the country.